Podcast Management
Website Redesign
This project was to help a friend who was struggling with rebranding her podcast management business. She wanted a bright, feminine feel without coming off as cartoonish. The business was also rooted in her heritage of having grown up on the Seychilles Islands so having a slight island feel and incorporating the octopus was important to her.
Client's Inspiration Boards
I began with the logo since I could use that as base for the rest of the website design.
Knowing it can be tricky to design with so many colors I still implemented the
60,40, 20 rule to keep it colorful yet classy.
60% - white
40% - split equally between 6 colors.
20% - simple black
The original logo didn't convey anything about what type of business this was so I added typography stating what the company actually does as well as a visual to be
a secondary way to convey the company's industry.
I replaced the original octopus image with a more subtle octopus arm outline which doubles as the letter O. This was a fun way to minimize the cartoon feeling while keeping the bright colors and including the symbolism of the octopus.
To help decide what content to include and layout ideas I did a competitive audit, adopting ideas such as the portfolio gallery into this website design.
Logo Before
Logo After
Favicon Before
Favicon After
Home Page Before
Home Page After
Client Testimonial
"Jessica is a breath of fresh air. I was flustered and struggling to articulate or explain what I wanted my rebrand to look like or how I wanted to present myself online. We talked and I feel like she really heard me. I love my logo and branding and it feels elevated while still being authentically me.
Her experience as a UX designer also really helped me understand how my website should flow and the importance of tone of language and the unspoken suggestions of photos. I loved working with Jessica and would warmly recommend her." - Ineke Bakker